Because your audience matters

Come and join the Creative Researcher Community.

Understanding your audiences is easier than you think. 

The Creative Researcher is a research consultancy supporting the arts, cultural, heritage, public and charity sectors in understanding their audiences better.

Whether it is digital or on-site audiences, we specialise in using mixed methodologies to help organisations gain a holistic picture of their audience behaviours, motivations and needs.

Through impactful insight and actionable recommendations, we aim to  demystify the research process and empower anyone to speak to their audiences, while feeling confident that they are delivering impactful and meaningful experiences!


We can help you if…

  • You want to better understand your audiences’ needs, behaviours and motivations but you don’t know how
  • You are worried about doing research “the right way” and you are looking for some outside objectivity
  • You’re looking for results that are actionable and meaningful for your organisation, not just another report that lives in a drawer
  • You like the idea of research but are worried it will slow you down or cost you lots of money


If so…welcome! You’ve come to the right place.

The Creative Researcher

About Casey Scott-Songin

I have over a decade of experience conducting audience research with a variety of companies, from consumer products to charities to national museums and galleries. I am known for my ability to mix qualitative and quantitative research methods to provide a holistic picture of audience behaviours and motivations as well as a keen understanding of how to highlight actionable insights from a wide variety of data. My favourite thing is helping people feel empowered to understand and to speak to their audiences by teaching robust qualitative and quantitative research methods in an easy and friendly way.


My Services

Hire Me

You don’t have to do it alone – get help with your next research project from an expert


I can run your research for you. This could include conducting the research, analysing and presenting findings, and managing the project from start to finish


Excited to speak to your audiences but need a little guidance on how to do it, or want to sense check your plan? I’m happy to help!

Custom Training

Get a detailed understanding of how to do research and what kind of research is right for you


Learn more about how and why you should learn more from your audiences

Research Toolkits

 Discover useful worksheets and toolkits to get you started on your next project


I love helping others in the industry by speaking at conferences about my experiences and learnings