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Casey Scott-Songin

Creative Methodologies: Pinterest Mood Boards

Creative Methodologies: Pinterest Mood Boards

There are many research techniques that can be used to collect qualitative data in order to answer a research question. One of the lesser used research techniques is also one that can allow both the researcher and the participant to get...

Why User Research Matters More Than Ever

Why User Research Matters More Than Ever

In a world defined by COVID-19, it’s no question that what “normal” is in our day to day lives has changed. And I don’t think it would surprise anyone to think that some of these changes will outlast the pandemic itself - some elements of...

How to Set Up a Research Project (in 6 Steps)

How to Set Up a Research Project (in 6 Steps)

It can be really exciting to embark on a research project, but knowing where to start can feel overwhelming! Setting up a research project properly means that you will save yourself a lot of stress, worrying about whether you’ll collect...

Tips for Conducting Interviews with your Audience

Tips for Conducting Interviews with your Audience

Conducting interviews with your customers or audience can be extremely valuable to developing your products, services, or brand. Conducting interviews doesn't have have to be complicated or difficult, and keeping in mind a few best...

How to Choose the Best Research Method for your Project

How to Choose the Best Research Method for your Project

Choosing the Right Research Method Choosing the best research method to use to learn from your audiences is an important step in successfully delivering a research project. The right research method can give you really insightful...

Written by Casey Scott-Songin

I am the founder and writer of the Creative Researcher, a site that empowers people to learn more about their audiences through quantitative and qualitative research. I have over a decade of experience doing consumer, audience, market and user research across multiple national and international brands.