The Creative Researcher

Helping you understand your audiences using easy and cost effective research methods that produce quality results

Presenting Research: Converting Difficult Stakeholders

Here are a few ways you can help stakeholders examine and accept your research findings.

Creative Methodologies: Pinterest Mood Boards

There are many research techniques that can be used to collect qualitative data in order to answer a research question. One of the lesser used research techniques is...

Why User Research Matters More Than Ever

by Casey Scott-Songin

In a world defined by COVID-19, it’s no question that what “normal” is in our day to day lives has changed. And I don’t think it would surprise anyone to think that...

How to Set Up a Research Project (in 6 Steps)

by Casey Scott-Songin

It can be really exciting to embark on a research project, but knowing where to start can feel overwhelming! Setting up a research project properly means that you will...

Tips for Conducting Interviews with your Audience

by Casey Scott-Songin

Conducting interviews with your customers or audience can be extremely valuable to developing your products, services, or brand. Conducting interviews doesn't have have...

How to Choose the Best Research Method for your Project

by Casey Scott-Songin

Choosing the Right Research Method Choosing the best research method to use to learn from your audiences is an important step in successfully delivering a research...

Written by Casey Scott-Songin

I am the founder and director of the Creative Researcher, an audience research agency that empowers cultural organisations to learn more about their audiences through quantitative and qualitative research. I have over a decade of experience doing consumer, audience, market and user research with arts, cultural and heritage organisations across the UK, Europe and North America.