by Casey Scott-Songin | Aug 21, 2020 | Conducting Interviews, Research Methods
There are many research techniques that can be used to collect qualitative data in order to answer a research question. One of the lesser used research techniques is also one that can allow both the researcher and the participant to get quite creative – mood... 
by Casey Scott-Songin | Jul 22, 2020 | Why Do Research
In a world defined by COVID-19, it’s no question that what “normal” is in our day to day lives has changed. And I don’t think it would surprise anyone to think that some of these changes will outlast the pandemic itself – some elements of our “new normal” are... 
by Casey Scott-Songin | Jul 8, 2020 | Research Projects
It can be really exciting to embark on a research project, but knowing where to start can feel overwhelming! Setting up a research project properly means that you will save yourself a lot of stress, worrying about whether you’ll collect useful information, and will... 
by Casey Scott-Songin | Jun 26, 2020 | Conducting Interviews, Research Methods
Conducting interviews with your customers or audience can be extremely valuable to developing your products, services, or brand. Conducting interviews doesn’t have have to be complicated or difficult, and keeping in mind a few best practices will help you feel... 
by Casey Scott-Songin | Jun 24, 2020 | Conducting Interviews, Creating Surveys, Research Methods
Choosing the Right Research Method Choosing the best research method to use to learn from your audiences is an important step in successfully delivering a research project. The right research method can give you really insightful information and help you learn from...
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